Top 5 Photo and Video Apps in Kenya: Q1 2025 Performance Insights

In the first quarter of 2025, the photo and video app category in Kenya showcased varied performance trends across the top five applications on a unified platform, according to data from Sensor Tower.

CapCut - Video Editor by Bytedance Pte. Ltd displayed a consistent increase in weekly revenue, peaking at approximately $3.9K in mid-February. Weekly downloads fluctuated, with a notable peak of about 82.7K at the start of the quarter and another surge to 47.7K by the end of March. Active users started at 1.38M, dipping mid-quarter, but ended with a rise to 1.12M.

YouTube, published by Google, experienced a steady revenue stream, reaching around $5.6K in early January. Downloads saw a significant increase to 26.7K in early February, while weekly active users remained robust, peaking at over 21.6M at the end of March.

Instagram from Instagram, Inc. saw weekly revenue rise to nearly $3K in late February. Downloads surged to 144.3K in the same period before settling at 114.3K by the end of the quarter. Active users consistently increased, reaching approximately 4.37M by the end of March.

Snapchat, developed by Snap, Inc., showed a moderate revenue increase, culminating at $1.8K in late March. Downloads varied, peaking at 70.5K at the start of the quarter, with a notable rise to 60K by the end of March. Active users displayed a slight upward trend, ending the quarter at about 3.09M.

Google Photos: Backup & Edit by Google experienced a stable revenue flow, with a high of $1.9K in late March. Downloads remained relatively stable, around 11K throughout the quarter. Active user numbers showed a gradual increase, ending at over 6.11M.

These insights reflect the dynamic shifts in user engagement and monetization strategies within Kenya's photo and video app landscape. For more detailed insights, visit Sensor Tower's platform.